Changchun Yatai Football Club was founded on June 6th, 1996. Since Chinese football became a professional game, it is the only club that has over 25 years of history, remaining unchanged in its investment equity, football team’s name and home city and won Chinese Super League (CSL) championship and Chinse League One Champion(CL1). After 28 years of experience in Chinese football industry, the club has become a time-honored brand in CSL and accumulated a large football fan community with a glorious historical performance. Its brand influence ranks top among CSL clubs, attracting high attention from the society, favored and supported by the massive football fans.
一、发展历程（I. History）
打造百年俱乐部，长春亚泰足球俱乐部营销的不仅是职业俱乐部，而且也是一种城市领导力。过去28年，长春亚泰经历了中乙联赛（1997-1999）、中甲（甲B）联赛（2000-2005）、中超联赛（2006-2018）、中甲（2019-2020）、中超（2021-今）五个阶段，夺得1次中超冠军、1次中超亚军，2次中甲冠军、2次中甲亚军，2次代表中国参加亚冠联赛，历史的长度和成绩积累了厚重的历史底蕴，使长春的足球影响力比肩北上广等一线城市。
To be a club with a hundred years of history, Changchun Yatai Football Club’s marketing target is not only introducing a professional club, but also presenting city leadership. In the past 28 years, Changchun Yatai experienced 3 phases including C2-Chinese Football Association Division Two League (1997-1999), B league (2000-2005) （2019-2020）and CSL (2006-2018)、（2021-）, winning 1 CSL championship, 1 CSL runner up, 1 B league championship, 1 B League runner up and participating 2 times in Asian Football Confederation Champions League on behalf of China. Changchun Football Team’s influence becomes competitive with tier 1 cities such as Beijing, Shanghai and Guangzhou thanks to its long history and good performance.
二、发展理念（II. Development Concept）
“打造百年俱乐部”是长春亚泰足球俱乐部的核心思想。经过28年的发展，长春亚泰足球俱乐部已成为组织结构完整、管理规范、知名高的老字号中国足坛职业足球俱乐部。为了谋求可持续发展之路，俱乐部于2007年提出了预期。2017年6月，长春亚泰足球俱乐部向中国足协递交了申请A股证券市场上市的报告，成为落实《中国足球改革发展总体方案》的排头兵。此外，俱乐部努力将足球文化与长春城市文化深度融合，一方面可以让城市找到文化凝聚点、精神信仰、归属感；一方面有利于拉动足球文化相关配套产业，及完善城市公共服务，提升城市知名度。
It is Changchun Yatai Football Club’s core concept to be a club with a hundred years of history. After 28 years of development, Changchun Yatai Football Club has become a professional Chinese club with complete organizational structure, management regulations and high reputation. In order to build up a club with a hundred years of history in a sustainable way, the club brought up its expectations in 2007. In June, 2017, Changchun Yatai Football Club submitted a public listing application in A-share market to Chinese Football Association, becoming a leader in implementing the Overall Program of China Football Reform and Development. Besides, the club tries to integrate football culture into Changchun city culture for 2 reasons: first is to highlight culture focus, city spirit and increase sense of belongings for the city; second is to boost football supporting industries, improve public service for the city and expanding Changchun’s reputation.
三、基地建设（III. Home Base Construction）
足球是一种文化的积淀。长春亚泰足球俱乐部28年发展历史，让“亚泰足球”成为长春的城市文化地标。为提升俱乐部一线队和各级梯队的训练环境，2016年，俱乐部投资15亿元人民币兴建长春亚泰净月足球基地。基地占地面积21.53万平方米，拥有球员公寓、综合办公楼、接待中心，以及6块国际标准天然草室外训练场，1座国际标准人造草坪室内训练馆，1座带看台和跑道的国际标准天然草体育场、2块室外国际标准人造草坪球场，以及2块7人制人造草坪球场，整个基地建设于2020年完成，是亚洲乃至中国设施最先进的足球基地之一，可满足长春亚泰一线队、预备队、梯队的日常训练，也可承接国内外青少年及成年足球赛事。
Football is a kind of cultural antecedents. 28 years of development of Changchun Yatai Football Club has promoted “Yatai Football” to be a cultural landmark in the city. To improve training environment for its first team and other teams, the club invested 1500 million Yuan in 2016 to build up Changchun Yatai Jingyue Football Base, covering an area of 211,530 m2 including apartments for players, office building, reception center, 6 outdoor training fields at international standard with natural lawn, 1 indoor training ground at international standard with artificial turf, 1 stadium at international standard with seats, running track and natural lawn, 2 outdoor playing fields at international standard with artificial turf, and 2 artificial turfs for 7 v 7 football games. The whole construction will be finished at the end of 2020. After construction, it will be the state-of-art football base in China or even Asia for daily training of the first team, reserve team and junior teams. It also can organize domestic and international football games for youth and professional teams.
四、青训建设（IV. Youth Training Building）
28年来，亚泰青训始终坚持借鉴国际先进足球经验，向世界敞开大门制定了“引进来”和“走出去”的青训策略，走出了一条既符合世界足球发展规律，又符合俱乐部自身发展的百年俱乐部青训之路，累计3000余名球员在这里成才。凭借科学的管理、务实的目标、稳健的投入，亚泰青训在“体能好、技术精、能赢球、作风硬”的精神指引下，不仅构建了完备的十级梯队（U10-U19）青训体系，形成了每级梯队双队建设标准。目前，亚泰青训共有10支球队、球员三百余名，而师资力量雄厚——青训副总监3名、拥有职业级、A级、B级教练员证书的国内国际教练37人、队医9人。多年来，亚泰青训代表吉林省、长春市参加全运会、青运会（城运会），在全国青少年一级赛事中夺得3个冠军、5个亚军、3个季军，向国家队输送杜震宇、王栋、刘晓东、何超、裴帅等优秀球员35人，向U系列国字号球队输送优秀球员一百三十余人。
In the past 28 years, over 3000 players developed into talents from Yatai Youth Training that has taken the strategic course of “bringing in and go global” while learning from international experiences. This is a journey to a century-old club by following international football development patterns. Yatai Youth Training has set up comprehensive 10 levels of teams (U10-U19) focusing on Strength, Technique, Winning and Toughness with methods of scientific management, specific goals and stable investment. Currently, Yatai Youth Training has over 300 players in 10 teams, rich of teaching faculty including 1 Deputy Director of youth training, 37 international and domestic coaches holding professional, A and B certificates, 9 medical staff. Yatai Youth Training has achieved 3 champions, 5 second-winners, 3 third-winners in national youth leagues (national sports meetings, youth games, urban sports meetings) representing Jilin Province and Changchun City. Its 35 players have been selected to national teams such as Du Zhenyu, Wang Dong, Liu Xiaodong, He Chao, Pei Shuai, etc.
五、球队文化（V. Culture Spreading）
28年来，长春亚泰足球俱乐部将自身的发展历程浓缩成12个字——“体能好、技术精、能赢球、作风硬”，指引球队不忘初心，砥砺前行。在此基础上，俱乐部对球队的名字进行了新的解读——长春亚泰不再单纯是球队的名称，而是蕴含着“一座城·一支队”的城市符号意义。此外，俱乐部加快融入城市的速度，球队的12号球衣不仅永属球迷，而且积极发挥足球正能量，投身城市公益事业，走进学校、走进机关企事业单位，普及足球。同时，推出“不可低估的勇敢之心”“用足球点亮城市梦想”等符合俱乐部文化的主题宣传语，增加俱乐部和球迷的城市归属感。
After the past 28 years, Changchun Yatai Football Club has summarized its development into four words “Energetic, Techniques, Winning and Tough” which has become the beacon to all the teams to fight forward. Bearing this in mind, the club created a new explanation of its name-Changchun Yatai is never just a football name. It is a symbol for the city, “One City, One Team”. Besides, in order to be an active member for the city, the club granted No. 12 team shirt to its fans forever and devoted itself into charitable activities i.e. go to schools or companies to deliver football education. Meanwhile, the club brought up slogans to be closer to its fans and the city such as “A brave heart should never be underestimated”, “Light up City Dreams with Football”, etc.
六、国际交流（VI. International Exchange）
作为一支拥有百年梦想的职业足球俱乐部，长春亚泰足球俱乐部一直向世界敞开大门，不断谋求与世界足球交流合作的机会。28年来，长春亚泰坚持“请进来，走出去”的发展之路，引进了来自南美洲、欧洲、亚洲、非洲、澳洲等二十余个国家的近90名外援和20余名教练，来提升俱乐部一线队和青训的竞技水平。此外，俱乐部还组织团队前往德国、西班牙等国家的职业俱乐部学习欧洲足球发达国家的先进理念。在国际交流方面，长春亚泰足球俱乐部还发挥“一汽·大众”总部设在长春的优势，利用城市名片的地位，不断与德国足球进行广泛的交流。2012年、2014年、2016年，长春亚泰三次在长春与沃尔夫斯堡、云达不莱梅队进行中德足球友谊赛，进一步打开了长春亚泰足球俱乐部对外交流合作的大门。
As a professional football club whose dream is to build up a team with a hundred years of history, Changchun Yatai Football Club is always opening its door to the world, always seeking for global football cooperation. In the past 28 years, Changchun Yatai was always following its strategy of “Bring in” and “Go Global”, introducing around 90 foreign players and over 20 foreign coaches from over 20 countries in South America, Europe, Asia, Africa and Australia to improve capability of its first team and youth training. Besides, the club also visited European football clubs to learn their advantageous concept such as to Germany, Spain, etc. In international exchange, Changchun Yatai Football Club also took the opportunity to have exchange with German football because FAW-VW Headquarter is located in Changchun who serves as the city business card and the bridge for the exchange. In 2012, 2014 and 2016, Changchun Yatai had participated in “Sino-German Football Competition” three times with Wolfsburg and Werder Bremen for a further foreign exchange.
七、球迷文化（VII. Football Fan Culture）
长春亚泰足球俱乐部在中国职业足坛打拼28年，积累数量庞大的球迷群体，其中俱乐部官方认可的球迷组织有8家，包括长春市球迷协会、长春橙风球迷会、长春红翼球迷会、长春雪焰球迷会、吉林赤刃球迷会、长三角亚泰球迷会和珠三角吉林球迷会。俱乐部通过“跟我练”“开放日”“亚泰进球时刻”“亚泰信差”“亚泰足球公益行”等球迷活动服务于球迷，拉近了俱乐部与球迷的距离，增加了俱乐部与球迷的黏性。
After 28 years in Chinese professional football, Changchun Yatai Football Club has won massive football fans’ favor, including 8 football fan organizations officially recognized by the club. They are Changchun Football Fan Association, Changchun Chengfeng Football Fan Association, Changchun Hong Yi Football Fan Club, Changchun Xue Yan Football Fan Club, Jilin Chiren Football Fan Club, Yangtze River Delta Yatai Football Fan Club and Pearl River Delta Jilin Football Fan Club. The club also organized many activities to be closer to its fans and have more interactions between the club and fans such as activities of “Follow Me”, “Open Day”, “Yatai Score Moment”, “Yatai Mailman”, “Yatai Tootball Charity Hall” etc.
八、结尾(Ending)
在长春，提及足球就会想到亚泰。在全国，提及亚泰就会想到长春。与长春互为标签的28年，亚泰足球文化已融入到长春，它是城市的一个符号，也是城市的一段历史，更是几代人共同创造的足球精神财富。在走向百年俱乐部的征程中，很多怀揣足球梦想的朝圣者，从四面八方汇聚到长春，他们的目标只有一个，就是用自己的努力，帮助长春亚泰圆一个百年梦，解开一座城市的足球结。在过去、在现在，或者在将来，向世界传递着长春的城市性格和力量……
In Changchun, football will remind you of Yatai. In China, Yatai will remind you of Changchun. In the past 28 years of mutual labelling, Yatai football culture has been integrated into Changchun. It is a city symbol as well as history for Changchun, more importantly, signifies spiritual wealth with generations of efforts. In the journey of becoming 100 years football club, many pilgrims far and near, with football dreams gathered to Changchun for one goal, that is to help Changchun Yatai become a century-old dream and to enlighten this city. Whenever in the past, present or the future, Changchun’s charms and power are continuing sparkled to the world.